Namushi’s Hair products specializes in selling hair products. The target market is a niche market where the customers are willing to pay a high premium for the right quality in order to look sexy and beautiful. The company is targeted at Professional ladies and leading socialites in Rundu. The characteristics for this group are as follows:
Age: 21 – 49
Education: Degree or Higher Diploma
Currently Namushi’s hair products is based in Rundu. Their are plans to develop the business in all major cities of Namibia such as Windhoek and Oshakati within the next two years.