Customer Segmentation

Namushi’s Hair products specializes in selling hair products. The target market is a niche market where the customers are willing to pay a high premium for the right quality in order to look sexy and beautiful. The company is targeted at Professional ladies and leading socialites in Rundu. The characteristics for this group are as follows:

Demographic
Age: 21 – 49
Sex: Female
Education: Degree or Higher Diploma
Ethnicity: African

Geographical
Currently Namushi’s hair products is based in Rundu. Their are plans to develop the business in all major cities of Namibia such as Windhoek and Oshakati within the next two years.

Psychographic
The target market consists of young and sophisticated Namibians who have active social engagements at work and in their personal lives.
images

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s