Customer Segmentation

Namushi’s Hair products specializes in selling hair products. The target market is a niche market where the customers are willing to pay a high premium for the right quality in order to look sexy and beautiful. The company is targeted at Professional ladies and leading socialites in Rundu. The characteristics for this group are as follows:

Age: 21 – 49
Sex: Female
Education: Degree or Higher Diploma
Ethnicity: African

Currently Namushi’s hair products is based in Rundu. Their are plans to develop the business in all major cities of Namibia such as Windhoek and Oshakati within the next two years.

The target market consists of young and sophisticated Namibians who have active social engagements at work and in their personal lives.


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